How the score works
Six areas. One score.
Each area starts at 100 and loses points for every issue found. The overall score weights them by how much they affect your site.
SEO25%
Technical25%
Performance20%
Content10%
Security10%
Access.10%
- SEO 25%
- Titles, meta descriptions, headings, canonical URLs, noindex directives, structured data and social previews.
- Technical 25%
- Status codes, robots.txt, XML sitemap, mobile viewport, favicon and pages that fail to load.
- Performance 20%
- Server response time, plus Google PageSpeed mobile scores when enabled.
- Content 10%
- Thin pages and duplicate titles across the pages we sample.
- Security 10%
- HTTPS, HTTP-to-HTTPS redirects, mixed content and security headers.
- Accessibility 10%
- Image alternative text, form labels and page language.
If your site looks like a local business — an address, opening hours, a phone number — a seventh area is added: Local, worth 12%, taken proportionally from the others. On every other site those checks are marked not applicable rather than counted against you. Local visibility check →
Points lost per issue:Critical −25High −12Medium −6Low −3Full methodology →