Local visibility check
Can a customer nearby actually reach you?
Most local searches happen on a phone, by somebody who has nearly decided. This checks whether your website survives that moment — the number they tap, the hours they look for, the address they need. Free, and it takes about half a minute.
What we look at
Eight things, all of them on your own website.
Each one is reported with what we found, why it matters, and the steps to fix it on your platform.
Your phone number
Present on every page, and tappable — so somebody on a phone calls you instead of retyping it.
One set of details
The same number and address everywhere. Disagreeing details weaken how search engines recognise you.
A street address
Published where a customer can find it, or the service area you cover if you go to them.
Opening hours
Including the days you are closed. It is the last thing people check before setting off.
Directions
A map or maps link, so getting to you is one tap rather than a copy and paste.
Local structured data
Your name, address, phone and hours stated in a form software reads directly instead of guessing at.
Your town in the title
The blue headline in search results is what a nearby searcher reads first.
Location pages
A warning if you have many pages that differ only by a place name — the pattern Google calls scaled content abuse.
Being straight about this
We cannot see your Google Business Profile.
The map results — the little map with three businesses pinned under it — come from Google Business Profile. That is a separate Google product living on Google’s servers, and no website crawler can see it. We cannot tell you whether yours is verified, suspended, miscategorised or out of date, and any tool claiming to audit it from your domain alone is either paying Google for API access or guessing.
What we can tell you is whether your website is holding up its end: whether the details agree with each other, whether the markup is there, whether somebody on a phone can call you in one tap. That is a smaller claim than “we will get you in the map pack”, and it is one we can actually stand behind.
One thing we say that others do not
A page for every town can be a penalty, not a tactic.
Nearly every local SEO guide tells you to build a page per town you serve. Google’s own documentation names large sets of near-identical pages as scaled content abuse. Both are true, and the difference is not how many pages you have — it is whether each one says something a person in that town needed to know.
If your site has several pages that differ only by a place name, this audit says so, and says which to keep. The risk is not that those pages fail to rank. It is that they take the rest of the site with them.
Read first if you prefer
Every local finding, explained in full
The same instructions that appear in a paid report, published openly. You do not have to run anything to read them.
Questions people ask first
Do I need an account?
No. Enter your address and the report appears. Nothing to sign up for, no card.
What if my business does not have a shopfront?
That is fine, and common. If you travel to customers, publish the areas you cover rather than a home address — the audit looks for either.
What if my site is not a local business at all?
Then the audit says so and skips these checks rather than inventing faults. A software company does not need opening hours, and a report that pretended otherwise would be worth less on everything else it told you.
Does this replace my Google Business Profile?
No — and claim and verify that profile first if you have not. This checks the website half, which is the half that supports it. The order worth working in.
What if I do not have a website at all?
Then there is nothing for us to check, and we will say so rather than invent a score. Here is what to do first — for a lot of local businesses the most useful next step is not a website.
How many pages do you check?
Up to 10 free, which is enough to see the pattern on most local sites. The Complete Action Plan covers the whole site, which is where duplicated location pages and old phone numbers usually hide.
Check your site
See what a nearby customer runs into.
The free audit runs every check on this page, plus the technical, speed, security and accessibility checks, and sorts what it finds worst-first.