Learn
Every problem we report, explained.
These are the same fix instructions SEOPert puts in a paid report, published in full. If your audit found something you do not recognise, it is described here — what it means, whether it matters, and the steps to put it right on your platform.
Guides
Start here
Longer pieces on the questions people ask before they know what to look for.
"Crawled – currently not indexed": what it means and what actually fixes it
Google read the page and chose not to keep it. Why resubmitting rarely helps, how to rule out the technical causes, and what changes the decision.
Local 8 minGoogle Business Profile suspended: the reinstatement checklist
You can only appeal a suspension once. What to fix, what evidence to gather and how to submit the appeal, checked against Google's own help pages.
SEO 8 minWhy is my Shopify store not showing up on Google?
New Shopify stores start behind a password page. Why a store or product is missing from Google, from private mode to a hidden metafield.
SEO 8 minWhy is my Squarespace site not showing up on Google?
Squarespace sites start private. The settings that keep a site out of Google, from a trial plan to a ticked crawler box, and how to check each one.
SEO 7 minWhy is my Wix site not showing up on Google?
Usually one switch: "Let search engines index your site". The six reasons a Wix site is missing from Google, in the order worth checking them.
Technical 6 minHow often should a small business audit its website?
Sites break quietly, usually after a change nobody thought was risky. A realistic schedule for a business with no web team, and what to check after edits.
SEO 7 minHow to check if your website is indexed by Google
Being live is not the same as being indexed. How to check in Search Console, why the site: search misleads, and what to do about pages Google skipped.
SEO 6 minWhat is a website health score?
Every audit tool gives you a number out of 100, and no two agree. What a health score is actually measuring, and how to use one without being misled.
Technical 7 minHow to find and fix broken links on your website
Broken links are invisible from the front page. Three ways to find every one, how to choose between a redirect and a restore, and how to stop them returning.
Performance 8 minWhy is my website slow on mobile?
Your site feels fast because you are testing it wrong. What Google actually measures on mobile, the four usual causes, and which fixes are worth the effort.
Performance 9 minHow to check your website’s SEO health for free
Four free tools cover most of what a paid audit would find: Google Search Console, PageSpeed Insights, your own browser and a crawler. How to use each.
SEO 7 minWhat is a website SEO audit, and why does it matter?
An SEO audit checks whether your website can be found, loaded and understood. What an audit covers, what it cannot tell you, and how to read the result.
SEO 8 minWhy is my website not showing up on Google?
Seven reasons a website is missing from Google, in the order worth checking them — from a noindex tag to a site that is simply too new.
Local 9 minWhy is my business not showing on Google Maps?
Google Maps is fed by your Business Profile, not your website, but the two have to agree. What decides local ranking, and what your site contributes.
Fix library
Every finding SEOPert reports
Grouped the way the audit groups them. Each page covers what we detected, why it matters, the steps to fix it on your platform, and how to confirm the fix worked. The dot shows the most serious finding a page covers, and the worst one in each area is listed first.
SEO
8 guides- Critical. Your site may be telling Google to ignore it 2 findings covered
- High. Page titles: the headline Google shows 3 findings covered
- Medium. Canonical tags: naming the real address of a page 2 findings covered
- Medium. Meta descriptions: the sentence under your headline 1 findings covered
- Medium. Structured data: describing your page in a format Google reads 2 findings covered
- Medium. The main heading tells everyone what the page is 2 findings covered
- Medium. What Google’s own SEO check found 1 findings covered
- Low. What your site looks like when somebody shares it 1 findings covered
Technical
5 guides- Critical. Pages on your site that do not load 1 findings covered
- Critical. robots.txt: the file that lets search engines in 2 findings covered
- High. The one tag that makes a site mobile-friendly 1 findings covered
- Medium. An XML sitemap is the list of pages you want found 1 findings covered
- Low. The small icon on the browser tab 1 findings covered
Security
4 guidesLocal
6 guides- High. The phone number, and whether anyone can tap it 2 findings covered
- Medium. Location pages, and the line you should not cross 1 findings covered
- Medium. One business, one set of details 2 findings covered
- Medium. Stating your details in a form software can read 2 findings covered
- Low. Can somebody tell whether you are open? 2 findings covered
- Low. The town, where people read it first 1 findings covered
Performance
2 guidesAccessibility
4 guidesContent
1 guideCheck your own site
Which of these are on your website?
The free audit runs every check in this library across up to 10 pages and sorts what it finds worst-first.