Fix library · SEO
The main heading tells everyone what the page is
The H1 is the heading at the top that says what the page is about. Screen readers announce it, Google reads it as a summary, and a visitor who has landed from somewhere unexpected uses it to work out where they are. Pages usually go wrong in one of two ways: no H1 at all, or a template that has quietly produced four.
The page has no main heading
What SEOPert detected
One or more pages have no H1 heading.
What this means
The main heading (H1) tells visitors and Google what the page is about at a glance.
How to fix it
- Give each listed page one main heading at the top that describes the page.
- In most editors, choose the text and set its style to “Heading 1” (H1).
On WordPress
- Many themes use the page title as the H1: make sure the title is displayed. Otherwise add a Heading block and set it to H1.
If you are handing this to a developer
Ensure exactly one <h1> per listed URL.
Check it worked. View the source of each page and search for <h1: there should be exactly one.
The page has several top-level headings
What SEOPert detected
One or more pages have more than one H1 heading.
What this means
Several top-level headings make the page’s main topic less clear. It is valid HTML, so this is a minor clean-up.
How to fix it
- Keep one Heading 1 for the page’s main topic and change the others to Heading 2 or Heading 3.
If you are handing this to a developer
Demote extra <h1> elements to <h2>/<h3> on the listed URLs.
Check it worked. View the source of each page and search for <h1: there should be one.
Related
Check your own site
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