Fix library · SEO
Page titles: the headline Google shows
Of everything on a page, the title does the most work for the least effort. It is the blue headline someone reads in Google before deciding whether to click, the name on the browser tab, and the text saved when they bookmark you. It is also one of the strongest signals Google has about what a page is for.
The page has no title at all
What SEOPert detected
One or more pages have no title element at all.
What this means
The page title is the blue headline people see in Google results and the name on the browser tab. It is one of the strongest signals of what a page is about.
How to fix it
- Give every page its own title of roughly 30–60 characters: what the page is about, then your business name. Example: “Emergency Plumber in Austin | Smith Plumbing”.
- Set it in your website builder’s SEO settings for each page.
On WordPress
- Install Yoast SEO or Rank Math if you don’t use an SEO plugin yet.
- Edit each affected page and fill in “SEO title” in the plugin panel below the editor.
On Shopify
- For products, collections and pages: open the item, scroll to “Search engine listing”, click Edit and fill in “Page title”.
- For the homepage: Online Store → Preferences → Homepage title.
On Wix
- Pages → page settings → SEO basics → “Title tag”.
On Squarespace
- Open the page’s Settings and use the SEO tab to set the SEO title.
On Webflow
- Open Page settings for each page and fill in “Title Tag” under SEO Settings, then publish.
If you are handing this to a developer
Add a unique <title> (30–60 chars) to each listed URL.
Check it worked. Hover over the browser tab of each page: it should show your new title. View the source and search for <title>.
The title is cut off in search results
What SEOPert detected
One or more titles are long enough that Google will cut them off in search results.
What this means
Google cuts off titles longer than about 60 characters, so the end of your title (often your brand) is hidden.
How to fix it
- Shorten each listed title to about 60 characters. Keep the most important words first.
- Use the same place you edit titles (SEO settings for the page).
On WordPress
- Edit the page and shorten the “SEO title” in Yoast or Rank Math; the plugin shows a length bar.
On Shopify
- Open the item → Search engine listing → Edit → shorten “Page title”.
On Wix
- Pages → page settings → SEO basics → shorten the Title tag.
If you are handing this to a developer
Shorten <title> on the listed URLs to ≤60 characters.
Check it worked. Count the characters of each new title (aim for 30–60), then re-run your audit.
Several pages share the same title
What SEOPert detected
Two or more pages were found using exactly the same title.
What this means
Several pages share the same title, so Google can’t tell them apart and may show the wrong one.
How to fix it
- Give each listed page a title that says what is different about it (the service, product, location or topic).
On WordPress
- Edit each page and write a distinct “SEO title” in Yoast or Rank Math.
On Shopify
- Open each item → Search engine listing → Edit → give it a unique Page title.
On Wix
- Pages → each page’s settings → SEO basics → unique Title tag.
If you are handing this to a developer
Make <title> unique per URL.
Check it worked. Re-run your audit: no two pages should share a title.
Related
Check your own site
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