Your site may be telling Google to ignore it

What this means

Your homepage tells search engines not to list it. Until this is removed, Google can drop your site from results entirely.

How to fix it

1. Find where the noindex setting comes from: an SEO plugin or page setting, a “hide from search engines” option, or a developer-added tag.
2. Turn it off for the homepage and any page that should appear in Google.
3. Re-run your SEOPert audit to confirm, then ask Google to re-crawl in Search Console (URL Inspection → Request indexing).

On WordPress

1. Go to Settings → Reading and untick “Discourage search engines from indexing this site”. Save.
2. If you use Yoast or Rank Math, open the homepage in the editor and check its SEO “Advanced” settings allow search engines to show the page.
3. Clear any caching plugin, re-run your SEOPert audit, then request indexing in Google Search Console.

On Shopify

1. In Shopify admin go to Online Store → Preferences and check that password protection is off (a password-protected store is hidden from search).
2. If a theme or app adds noindex, ask your theme developer to remove it.
3. Re-run your SEOPert audit to confirm.

On Wix

1. In the Wix editor open Pages, open your homepage’s settings, and go to SEO basics.
2. Turn on “Let search engines index this page”. Publish.
3. Re-run your SEOPert audit to confirm.

Check it worked. View the homepage source (Ctrl+U) and search for “noindex”: it should not appear. Then use URL Inspection in Google Search Console: it should say indexing is allowed.