Try it yourself
Four page titles from the same plumbing company. Google shows the title as the blue headline of a result, so it is the first thing anyone reads.
Which one earns the click?
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The most common title on the internet, and it says nothing. It does not name the business, the service or the town.
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This is the one. Service, place, the thing that matters most to someone in trouble, then the business name. Specific, readable, and about 60 characters — short enough to survive being shown in full.
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Keyword stuffing. It reads as spam to a person, and Google has been rewriting titles like this for years — so it does not even get shown.
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Accurate and useless. It tells a searcher nothing about whether this business solves their problem.
Pick a line. Every one of them has an answer.
Show me the answer
Emergency Plumber Ashford | 24hr Callout | Fenwick Plumbing
This is the one. Service, place, the thing that matters most to someone in trouble, then the business name. Specific, readable, and about 60 characters — short enough to survive being shown in full.
The written version
Page titles: the headline Google shows →
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