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Fix library · Technical

The small icon on the browser tab

This is the smallest item SEOPert reports and one of the quickest to fix. The favicon is the icon on the tab, in the bookmark list and in the history dropdown. Without one your site shows a blank sheet of paper, which reads as unfinished in a place people look dozens of times a day.

Technical Low at worst 1 finding covered

Low

No site icon found

What SEOPert detected

No site icon was found, so browsers show a blank page icon on the tab.

What this means

The favicon is the small icon on browser tabs and bookmarks. It makes your site look finished and helps people find your tab.

How to fix it

  1. Upload a square version of your logo as the site icon/favicon in your site settings.
On WordPress
  1. Appearance → Customize → Site Identity → Site Icon.
On Shopify
  1. Online Store → Themes → Customize → Theme settings → Favicon.
On Wix
  1. Settings → Favicon (available on sites with a connected domain).

If you are handing this to a developer

Add <link rel="icon"> (and apple-touch-icon) in <head>.

Check it worked. Open the site in a new tab: your icon should show on the tab (clear the browser cache if it does not).

Pick the tag that sets a favicon A 30-second exercise. One line is the problem — see whether you would catch it.

Related

Read next

Pages on your site that do not load Technical The one tag that makes a site mobile-friendly Technical robots.txt: the file that lets search engines in Technical An XML sitemap is the list of pages you want found Technical

Check your own site

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