Try it yourself
The same business, in the four places people and search engines find it. Search engines cross-check these to decide whether it is one business or several.
Which entry is the real problem?
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The reference the others get compared to.
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Looks alarming and mostly is not. "Ltd", "Rd" for "Road" and a unit number are normal variations that matching handles routinely. Worth tidying so everything reads the same, but this is not what breaks anything.
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Matches. This is the entry that matters most, so it is the one to make everything else agree with.
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This is the one, and it is a different phone number. An old line nobody updated. It splits the business in two as far as matching is concerned, and worse, it is live: somebody will ring it.
Pick a line. Every one of them has an answer.
Show me the answer
Facebook page Fenwick Plumbing · 12 Mill Road, Ashford TN23 1AB · (512) 555-0199
This is the one, and it is a different phone number. An old line nobody updated. It splits the business in two as far as matching is concerned, and worse, it is live: somebody will ring it.
The written version
One business, one set of details →
How to check your own site for this, what to change, and how to confirm it worked.
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