Try it yourself
A plumber wants to be found in the towns they cover. Four ways of going about it. One of them is what Google calls a doorway, and it is a policy violation rather than a matter of taste.
Which approach is safe?
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The textbook doorway. Forty pages that exist to catch forty searches and funnel everyone to the same place, with nothing on any of them that could only have been written about that town.
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The same thing wearing a longer coat. Word count does not make a page about somewhere; only information that could not appear on the other eleven pages does.
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This is the one. Three pages that could not be swapped for each other, because each contains something true only of that town. It scales badly on purpose — that is what keeps it honest, and it is what makes each page worth landing on.
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Completely safe and often the right answer, especially starting out. It will not rank as strongly for any single town as a real page about that town — but it beats twelve thin ones, and nothing about it can get you penalised.
Pick a line. Every one of them has an answer.
Show me the answer
3 pages, one per town actually worked in, each with its own jobs, photos, callout time and pricing
This is the one. Three pages that could not be swapped for each other, because each contains something true only of that town. It scales badly on purpose — that is what keeps it honest, and it is what makes each page worth landing on.
The written version
Location pages, and the line you should not cross →
How to check your own site for this, what to change, and how to confirm it worked.
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